
Pete’s Leadership Tips for 2025: What Actually Moves the Needle
Pete’s Leadership Tips for 2025: What Actually Moves the Needle In this episode of The Business Growth Show, Jon and Adam chat with Pete Rushmer,
Welcome to The Business Growth Show – the podcast for people who hate boring podcasts. This isn’t another echo chamber of buzzwords and beige advice. No way!
Every fortnight, Jon and Adam sit down with the bold, the brave, and the brilliantly baffling – entrepreneurs, innovators, and change-makers shaking up their industries (and kissing their sleep schedules goodbye). Expect hot takes, hard-won advice, and those delicious “wait… what?!” moments that make it all worth it.
Whether you’re building a brand, burning it all down, or somewhere in between, you’re in good company.
YOUR HOSTS
They’ve got microphones, hot takes, and a fondness for a good natter. Meet your hosts, Jon Redding and Adam Prosser.
Jon’s the nerd. Properly. The kind of bloke who gets excited about motherboard specs and obscure chess openings. When he’s not buried in code or explaining why Linux actually makes sense, he’s spiralling through podcasts or waging war on the pronunciation of “GIF” (he’s still wrong). Connect with Jon on LinkedIn.
Adam? He’s the digital marketing maestro. Big ideas, bigger ambitions and occasionally distracted by Ollie the dog requesting treats mid-recording. He’s all about strategy, scale, and asking the sort of questions that stop the room. Like, “Do we really need another AI software?” Connect with Adam on LinkedIn.
Together, they’re the duo behind The Business Growth Show curious minds, serious business know-how, and the occasional technical glitch to your ears every couple of weeks.
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The Business Growth Show, hosted by Adam Prosser and Jon Redding, is a UK-based podcast that dives deep into the journeys of entrepreneurs, SME owners, and business experts.
Each episode of The Business Growth Show explores how these individuals got started, the challenges they faced, and the key strategies they used to scale and succeed.
From grassroots beginnings to established enterprises, the show offers real, actionable insights for anyone interested in business development, scaling techniques, and sustainable growth.
Whether you’re launching your first venture or looking to take your company to the next level, The Business Growth Show is packed with valuable lessons from those who’ve been there and done it.
In this episode of The Business Growth Show, we sit down with Chris Wardle: a Videographer and the founder Eldraw Creative Media, to discuss his journey from a wannabe Graphic Designer to a pioneer of Digital Marketing with the rise of Video based content.
Chris shares how his creative journey started long before running a business. As a kid, he spent hours photoshopping body kits onto cars, developing an early passion for visual storytelling and design. That interest in creative media eventually led him into videography at a time when most businesses still relied heavily on traditional marketing and static content.
Spotting the shift in the digital landscape, Chris founded a video content agency focused on B2B marketing, helping companies communicate complex products, services and brand stories through high-quality video. In a world where businesses are competing for attention online, video has become one of the most powerful tools for building trust, explaining value and driving engagement.
In this conversation we explore:
• How Chris transitioned from creative hobbyist to professional videographer
• Why video became essential for modern digital marketing
• The realities and challenges of growing a video content agency
• The rise of AI-generated video and whether human-made content will remain dominant
• Why storytelling, creativity and authenticity still matter in B2B marketing
• The shared passion for cars that influenced Chris’s early creative work
Chris also shares practical insights from working directly with businesses, explaining why companies investing in video marketing today need more than just a camera. They need strategy, clarity of message and content designed to connect with real audiences.
Guest: Chris Wardle, a Videographer and the founder Eldraw Creative Media
Company: Eldraw Creative Media
If you’re interested in Videography, SEO, digital marketing, innovation in creative content or the real stories behind building businesses, this conversation offers practical insight and an honest look at the entrepreneurial journey. Subscribe for more conversations with local Rutland business owners sharing how their ideas were built and how they continue to grow.
#TheBusinessGrowthShow #Chris Wardle #Entrepreneurship #SEO #DigitalMarketing #Videography #BusinesstoBusinessAgency #Rutland #BusinessGrowth

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